TREND FOLLOWER TAŞ AT IUE
Fashion Advisor Zehra Elif Taş came together with İzmir University of Economics Department of Fashion Design. Taş, who received education on fashion in London and New York after her business administration and economics education told about the developments in fashion sector from the viewpoint of a fashion designer in the seminar, entitled "The Rising Trends in Global Fashion Industry”.
Taş, who is known with the education she gives in “Zelfist .com” and İstanbul Fashion Academy, drew attention to the connection between the historical images and current fashion trends in the seminar she gave at İzmir University of Economics Department of Fashion Design. Taş talked about the creative power and design strategies after the many world brands like Chanel, Dior, Armani, Louis Vuitton, and she also told how the global brands structured under the corporate groups like LVMH and PPR. Taş gave an example and said that the brands like Louis Vuitton and Marc Jacobs the creative director of which was designer Marc Jacobs and that took place in LVMH Group were forming only the 5% of the sales of these corporate groups. It was a good example for the importance that a global brand gives to design and branding. Zehra Elif Taş completed her speech with the information she gave about the advertising campaigns of the world famous brands.
