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THE GUEST OF THE DEPARTMENT OF COMMUNICATION DESIGN WAS JON ASHMANN

10 NOVEMBER 2008

Along the twenty-five years contribution to the education at Northern Illionis University, Ashmann, who has received various awards in his discipline, gave a lecture about the visual arts and the representation systems. Presenting his lecture under the three headings named “Metaphor,” “Design in Nature,” and “Chicago and Architecture,” Ashmann displayed the current cases in design world. In the “Metaphor” lecture, he exemplified the correlation between the visual object and metaphoric concept via the examples of current advertisement strategies. Defining the correlation of metaphor between word-image, image-object and image-shape, he clarified the process including the ways of simplification, identification and comparison.

In “Chicago and Architecture,” Ashmann introduced the main architectural cases which accomplished the progress of modernism in the city. He explained the visual effect of the city with these cases including the Delaware Building and Crown Hall.

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