THE FIRST ADVERTISEMENTS OF OTTOMAN CAME TO LIGHT
Izmir University of Economics, Faculty of Communications Research Assistant Özgür Seçim, has brought the first advertisements of Ottoman Era to light. He’s held an exhibition containing interesting advertisements that were published in 1800’s Ottoman newspapers.
Department of Public Relations and Advertising Research Assistant Özgür Seçim, has brought the history of advertising in Ottomans to light with his “Advertising in Ottoman” exhibition. 80 samples of advertisements are being displayed at Izmir University of Economics Lounge. Interesting ads such as, teeth for sale, mouthwash ad, bathing cubicle and circus ads take place in the exhibition.
Seçim has chosen to study advertising in Ottoman and has researched about it at National Library because of his personal interest while he was getting his master’s degree at University of Ankara. He stated that the advertising started in Ottoman with the influence of foreigners, and continued to say, “Ottomans perceived advertisement as reprehensible for a long time. Boasting was forbidden by religion. Therefore, not only publishing advertisements in the newspapers but even the servants that spread the Sultan’s commands weren’t welcomed. What could be considered as first advertisement is an ointment ad for athlete’s foot. Ads on different subjects such as mouthwash, teeth for sale and circus ads follow after this.”
“Advertising in Ottoman” exhibition will be on display until October 10 at Izmir University of Economics Lounge.
Department of Public Relations and Advertising Research Assistant Özgür Seçim, has brought the history of advertising in Ottomans to light with his “Advertising in Ottoman” exhibition. 80 samples of advertisements are being displayed at Izmir University of Economics Lounge. Interesting ads such as, teeth for sale, mouthwash ad, bathing cubicle and circus ads take place in the exhibition.
Seçim has chosen to study advertising in Ottoman and has researched about it at National Library because of his personal interest while he was getting his master’s degree at University of Ankara. He stated that the advertising started in Ottoman with the influence of foreigners, and continued to say, “Ottomans perceived advertisement as reprehensible for a long time. Boasting was forbidden by religion. Therefore, not only publishing advertisements in the newspapers but even the servants that spread the Sultan’s commands weren’t welcomed. What could be considered as first advertisement is an ointment ad for athlete’s foot. Ads on different subjects such as mouthwash, teeth for sale and circus ads follow after this.”
“Advertising in Ottoman” exhibition will be on display until October 10 at Izmir University of Economics Lounge.
