SYMBOLS ARE DISCUSSED

Kazancıgil, who is an expert in movie production and promotion organizations and Corporate Identity Counselor – Architect Savaşkan told how the symbols are iconized. The guests talked about the processes followed while promoting the brands that marked the Turkish Culture and made explanations about the place and importance of semiotics in marketing. The workshop that made analysis from Paris Hilton who is the symbol of the world of consumption with her life style like a Barbie and the “5th Element” movie in which Jean Paul Gaultier used Hitler ‘s moustache upside-down broadened the horizons of the students. Head of Department of Fashion Design Asst. Prof. Şölen Kipöz stated that they organized a seminar that made a difference in looking at the world of fashion with a critical point of view and said, “Fashion and Semiotics discussion was very beneficial not only for the symbols in the world of fashion but also for associating these symbols to our visual culture and history of thought.”