STUDENTS OF BUSINESS ADMINISTRATION LEARNED THE DETAILS OF MARKETING FROM PROFESSIONALS
Assoc. Prof. Gonca Günay from Izmir University of Economics Department of Business Administration, Vedat Kunt and Gökçe Yalçın hosted the important names of the sector in BA42 Business Policy course. Kopaş Marketing Director Hakan Onay from Cosmetics sector shared the creation and marketing process of “Extraordinary” perfume and deodorant. Okay gave some information about activities such as brand creating, positioning, spreading to the market and surviving, and said, “After this long and tiresome process we become the third of the market in our segment. We aim to increase our market share more. For this, we signed an agreement with Roberto Carlos in our new advertising film. You can see the advertisement of new men’s perfume series of XO (Extraordinary) everywhere soon.
Alice Bbdd Assistant General Manager Kaan Tanık shared his career story and the important decisions he gave about his business life. Tanık answered the questions like “What is correct marketing?”, “How should it be?”, “What are the basic errors?”.