With the pandemic, Dilara Karaca, a fashion designer from Izmir University of Economics, created her own brand by turning the intense demand, for clothing made of natural fabrics, used for multipurpose and bring health rather than aesthetics to the fore, into an opportunity. Karaca, who started the "healthy fashion" era by creating sweat-free, ecological and recyclable designs, put the products of her brand called "in d’tales" for online sale.